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MKT - 2 (Macro Factors (Demographic, Economic, Natural, Technological,…
MKT - 2
Macro Factors
Demographic
Economic
Natural
Technological
Political
Cultural
Micro
Company
Suppliers
Marketing Intermediates
Competitors
Direct
In-Direct
Public
General
5 Customers Market
Goverment
Internationals
Reseller
Business
Processing & Production process
Consumer Markets
Objective: Personal Consumption & H
Marketing Intermediates
Resellers
Wholesalers & Retailers
Physical Distribution Firms
Financial Intermediaries
Banks, insurance, companies
Marketing Services Agencies
research firms, ad agencies, consulting firms