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lunch box (概念 (平價量足 (符合當地人消費水平, 滿足視覺CP值), 低卡 (一餐低於500卡), 專注做lunch box…
lunch box
概念
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專注做lunch box
Design, supplier from China. Price, quality and quantity, full set of a box include chopsticks and spoon or not
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Marketing Plan
Give more combo for customer. SHOULD advertise it AT NIGHT (evening from 9 or 10pm is the golden time for running)
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E-marketing, running ads on FB, Insta
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Build FREE EVENT: share Gold Hour Hot Combo, check in, introduce new customer, feedback to get promotion...
這個可以討論如何feedback
- Good feedback => gift, voucher, etc. send next order
- Bad feedback => chatting or call for reason, encourage taste next time, and give small gift.
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Connect with Foody, Delivery Now
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線下行銷offline marketing
- selling demo, run ads before selling 5 days
- printing brochure (QR code scan)
Selling Plan
Quick survey: what are customers needs? their favorite, or we have to on Nitche Market.
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Target Customer: Officers with average or hight salary, high school students with busy parents (these people will be the best "mouth marketing, means of communication advertisement"
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- Promotion in 3 new opening days. (Free ship, discount ...% if they give feedback, re-order and introduce 1 or 2 friends to buy together)
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Food
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Where to buy food?
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Wholesale market: Ben Thanh Market (Q.1), Chợ Lớn (Q.5-6), Bình Điền (Q.8)
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- where to buy spice: quality of spice
- Who buy spice
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Finance
- Rent house: 15 triệu
- Cookers, pans, kitchen stuff: 13 triệu
- Gas, electric, water: 7 triệu
- Others: (maybe for Marketing Budget)
- salary for staff, chef
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Risk Management
- thief, fraud
- explode,fire
- bad food (not fresh), poison,
- cannot build up branch name (unsuccessful)
- cannot balance financial
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