lunch box

概念

平價量足

符合當地人消費水平

滿足視覺CP值

低卡

一餐低於500卡

低油，低脂

美味

融合各國料理元素 : : :

專注做lunch box

每半或一個月推出新產品

外盒有明確的價值主張

Marketing Plan

Design, supplier from China. Price, quality and quantity, full set of a box include chopsticks and spoon or not

Give more combo for customer. SHOULD advertise it AT NIGHT (evening from 9 or 10pm is the golden time for running)

Selling Plan

Quick survey: what are customers needs? their favorite, or we have to on Nitche Market.

Target Customer: Officers with average or hight salary, high school students with busy parents (these people will be the best "mouth marketing, means of communication advertisement"

Who's our competitor?

Be different from competitor:

Service: delivery: as fast as "fast food"

fresh/ delicious food/ taste/smell/ decoration. Clean, comfotable.

Customer Service: get feedback, smile, say thank you, BE GOOD AT EVERY TINY DETAILS. BE PATIENT

E-marketing, running ads on FB, Insta

Human Resource
(we can do some buy ourselves)

Finance

Food

Shipping: free ship when order 4 boxes (for example). it means we can sell more 3 instead of only 1

Risk Management

Build FREE EVENT: share Gold Hour Hot Combo, check in, introduce new customer, feedback to get promotion...

**Marketing Budge: .............

  • 4 or 5 star-Chief or normal chief: deal salary.
  • chief will prepare everything for cooking? or only cook?

Shipper

from Shipping Company/ App

We ship

Receptionist + Customer Servicer: take the phone for order, get order online.

  • Treasurer/ Accountant:
  • who keep the money if customer pays cash?
  • sum up income from a day and prepare for next day

Who buy?

Where to buy food?

If suppliers cannot/ don't have enough or don't have what we need?

Others

click to edit

  • who check the quality of food? final check before shipping
  • who check the resource in the kitchen? (avoid stealing, fill up)

Fresh, new, clean

Metro or Mega Market

Wholesale market: Ben Thanh Market (Q.1), Chợ Lớn (Q.5-6), Bình Điền (Q.8)

  • where to buy spice: quality of spice
  • Who buy spice
  • thief, fraud
  • explode,fire
  • bad food (not fresh), poison,
  • cannot build up branch name (unsuccessful)
  • cannot balance financial
  • Rent house: 15 triệu
  • Cookers, pans, kitchen stuff: 13 triệu
  • Gas, electric, water: 7 triệu
  • Others: (maybe for Marketing Budget)
  • salary for staff, chef

Menu

  1. Promotion in 3 new opening days. (Free ship, discount ...% if they give feedback, re-order and introduce 1 or 2 friends to buy together)

Connect with Foody, Delivery Now

我來計算盒子加筷子湯匙

box:品質普通，但設計精美

外包裝重新設計

每日100k~150k

這個可以討論，因為foody要income的20%

外送服務?foody?grab?

seo,fb,ads,insta

目前規劃3份主食，晚上做廣告??

認同，3個或5個免運費

這個可以討論如何feedback

現在餐廳都能外送(專做lunch box的，我不清楚)，但不夠專精。

需求調查有難度。我們從概念下手。概念:平價量足，低卡低油低脂，美味。

目標客戶(領普通薪水的上班族):價格設定1.單一價50K，2.40k~60k

專做線上便當，追求平價美味與營養的均衡，乾淨的廚房，食材來源的證明，

線下行銷offline marketing

  • selling demo, run ads before selling 5 days
  • printing brochure (QR code scan)

要先知道chief工資多少，chief負責煮菜及研發菜色，備料及清洗會有助手負責

??????不太了解

如果有是最好，我擔心太分散

是的，一個員工負責

目前我來處哩，細節部分可以討論

一開始我和朋友負責

一開始我和朋友負責

租金可能超過30tr

這個再討論

尚未構思

需要找到供應商，找到我們要的食材。再找不到必須去市場採買

由chief決定菜色，我們負責採購

1.供應商，2.批發市場

能有供應商最好，第二選擇是批發市場

一切以chief為主，研發菜色後，由我們負責採買所需食材及香料

LOGO & slogan

  • Good feedback => gift, voucher, etc. send next order
  • Bad feedback => chatting or call for reason, encourage taste next time, and give small gift.

已確定20%

考慮找兼差送餐

Anh chon 2, I chon 1

剛開始找一個，順利運行後開始找第二個

費用20%太貴，考慮找partime送

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