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Changing Perceptions (Uncomfortable in your own skin (fingers on a chalk…
Changing Perceptions
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JUDGEMENT
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Pressures
Pressures - to love your body, be a strong male role model, be confident in your own skin
Taking letters literally
Telling the patient stories through the letters that will eventually spell out 'judge me' and question why it is acceptable
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E is for everyone - it's about creating a kinder world where we don't judge each other #mybodymyrules
8 out 10 people wanted to remain anonymous for fear of judgement from friends, family, colleagues
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Key Stats
Having heard REAL stories from patients, 1 in 4 admit they've prejudged - but there's still a long way to go
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Newsjacking
If this is something we are really serious about - we are basically doing a glorified version of this judgement and need to make a stance