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Nike and Zeiss Sunglasses Campaign (Advert (Scripted Dialogue- Needs to…
Nike and Zeiss Sunglasses Campaign
Advert
Scripted Dialogue- Needs to hook in the audience in with a positive phrase about the glasses
Tell them facts about the sunglasses- Uses are for sports such as running, cricket and football.
They where created using ultra position machining, which is technology never used before to create eyewear until now.
There is a speed crease to help increase aerodynamics.
Extremely adaptable silicone nose piece so they are comfy.
They have a back band so they fit tightly to your head whilst also being moisture free.
The brow bar has ventilation which helps your eyebrows not get sweaty and then your glasses won't steam up.
Music- Fast paced, intense
Camera shots- Close ups to show off the sunglasses, show long distance shots of the model running, reflective shots off the sunglasses, tracking shots, ranged to close up shot to zoom in to the glasses.
Outro- Needs to show The Spectacle Factory company off as these are the ones selling the glasses
Idea 1- Have a voice over saying "Buy it from The Spectacle Factory now" whilst the logo come on the screen.
Intro- Sporty to get the theme of the glasses out there straight away so I am attracting the right audience
Location- Woods and fields- running on a path through woods and fields to give the feeling of a marathon run
Overall Outcome- Show what the glasses best uses are- show the company off that sells them
Phrases to include-
Either 'Buy it from The Spectacle Factory now' or 'Up your sport game now'
'Perfect For Speed' or 'Built for smooth running'
"Buy it from The Spectacle Factory Now" and "Perfect for speed" are the two phrases I am using to help sell my product.
Poster
Picture of a model jogging with the sunglasses on in sporty clothing to show the use of the sunglasses off.
Tag-line in the space next to the man- Do not add too much text
Fonts and the colour will match the stance of the man and the company colours
Any pieces of extra information like the company address add at the bottom in smaller writing so I don't scare the customer off with too much reading.
Add this email so the audience know where to get information from-
info@thespectaclefactory.com
This is the companies address I will add this so the audience know the location of where to buy the Sunglasses.
Unit A Dewhurst Row
Bamber Bridge, Preston
Lancashire PR5 6BB
As the colours of The Spectacle Factory are blue and grey I will make sure I make the colours in the poster this colour to so they match
"Made for sports"
"Up your sport game now"
"Made for sport" is the slogan I am using.
