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Block 2 - Competing in a Global Context (Branding (Brand equity, Brand…
Block 2 - Competing in a Global Context
Global Trade Environment
Effects of Globalisation in the trade environment
Countries in the Global Trade Environment
Supply Chain Management
Supply chain relations
Outsourcing
Bullwhip effect
Convergence or Divergence
Convergence
Benefitting from latest global thinking
Embracing trend that may not be ideal
Divergence
Susceptible to being change averse and not open to newer international innovations
Permit organisations to capitalise on local conditions
Tax Considerations and exchange rates
Tax rates and multinational cooperations
Exchange rates issues for businesses
HRM
Stakeholders and Globalisation
HRM importance alongside limiting organisational ability to set strategy and priorities
'Race to the Bottom'
International marketing
Entering and operating in International markets
Globalisation versus customisation
Macro and Micro Environment factors
STEEPLE
Branding
Brand equity
Brand Identity
Brand Naming
Brand Reputation
Brand Definition
Marketing and Ethics
Consumer Perspective
Worker Perspective