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Who is the preorder audience? (demographics (age, gender, State, early…
Who is the preorder audience?
demographics
age
gender
State
early adopter, laggards, etc?
income level
Relationship with Samsung
Product Purchase history
new additions
already registered
mobile owners
Always GS
Always Note
Mix
TV
Others
Owned channel engagement history
What percentage were email/PN engagement stats (prior 6 month)
s.com engagement history
How many have purchased on s.com
purchased a phone on s.com
purchased a phone on s.com during pre-order
What is the current device SKU?
flagship
other manufacturer
C360 indicators
Split by MUP
Ecom Buyer Propensity