Who is the preorder audience? (demographics (age, gender, State, early…
Who is the preorder audience?
early adopter, laggards, etc?
Relationship with Samsung
Product Purchase history
Owned channel engagement history
What percentage were email/PN engagement stats (prior 6 month)
s.com engagement history
How many have purchased on s.com
purchased a phone on s.com
purchased a phone on s.com during pre-order
What is the current device SKU?
Split by MUP
Ecom Buyer Propensity