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NIKON (Premium (Clean and simple, Sleek, Sober colours, Luxury/jewellery…
NIKON
Premium
Clean and simple
Sleek
Sober colours
Luxury/jewellery type of display
Show the VALUE of the lens
A quality exceeding
expectations
Trustworthiness & creativity
Quality and performance
Offering customers a value that exceeds expectations
Sharp and trustworthy tone
Tech and innovation
Technology-oriented
and focusing on lens
Presenting the lenses without frames (avoid diluting message + differentiating vs competition)
Constant focus on technical innovation
Innovation synergies between department
Light
Commitment to the study of light
Transparency, clarity
Coatings
Nikon lenses
difference
Precision
Protection
Linked to lifestyle
A solution for every
need/activity/hobby