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Swimworld GW (Deliverables (Hero video (Pieces to camera (Owner, Parents,…
Swimworld GW
Deliverables
Hero video
Pieces to camera
Owner
Parents
Kids
Schools
Teachers
Visual elements
Families
Various classes
Kids having a lot of fun
Passionate teachers
Inclusiveness
Informational elements
Student/teacher expectations
Stats
Programs
Emotions
Determination
Fun
Achievement
Pride
Style
Bright and cheerful
Professional
Fun
Key messages
Comprehensive program
Qualified friendly instructors
Strong focus on the individual student
Student will have the life skills to be confident in the water
Fun and fulfilling experience
Distribution
Front page of website
Repurposed for social media
Welcome email
YouTube ads
Social media update vignettes
10-20 seconds
Social square format
Facebook
Instagram
Repeated visual cutaways
Mascot(s)
Large text info
Call to action and details in description
Social media video ads
20-30 seconds
Program specific
Tiny tots
Pre school
Junior
Squad
Adults
Little squirts
"Be confident in the water and have fun doing it!"
Call to action
Call
Register
Learn more
Specific monthly spend
How-to resource
Various stages/ages
Safety
Preparation
Emergencies
Mindset for competition