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entering new markets abroad (threats (lack of knowledge, cultural…
entering new markets abroad
Method to overcome
Licensing
Quality problems
Potential competitors
International franchising
Quality problems/Poor services
Training and support required
Brand localisation
Less successful
Expensive
Joint ventures
Shared Profit
Management conflicts
Opportunities
give the chance for higher sales
wider choice to produce products
more information about the market
Easier and more profitable to enter these markets
greater growth potential than existing markets
threats
lack of knowledge
cultural differences
exchange rate changes
import restrictions
increased risk of non-payment
increased transport costs
examples of...
failed international businesses
McDonald's
Groupon
successful international businesses
Huyndai
TREsemme