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W4.Product (Consumer product (Convenience product, Shopping product,…
W4.Product
Consumer product
Convenience product
Shopping product
Specialty product
Unsought product
Product decisions
Individual decisions
attributes
branding
packaging
labelling
support services
identify products
design container or wrapper
Strategies
brand positioning
brand name selection
suggest qualities
easy to pronounce
distinctive
extendable
legal protection
brand sponsorship
manufacturer's brand & private brand
licensed brand
co-brand
brand development
Product line
Line filling
Line stretching
Product mix
Type
Tangible
Intangible
Level
Core value
Acutal product
Augmented product
