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Higher Market share (Operations (May require extra output, Is capacity…
Higher Market share
Operations
May require extra output
Is capacity utilisation nearing?
Might quality suffer?
marketing
Better market research
Marketing objectives
Better marketing mix
External environment
Did competitors fail/ decline?
Did social trends favour your brand?
Did technology enable wider distribution?
Finance implications
Higher volume
Was price cut?
More profit if margins unchanged
Could impact overall profit
Higher Value
Higher profit margins if price raised and demand inelastic
Lower profit margins if price cut and demand elastic