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CH.13 DISTRIBUTING AND PROMOTING PRODUCTS (13.5 Physical Distribution…
CH.13 DISTRIBUTING AND PROMOTING PRODUCTS
13.1 Distribution Channels and Market Coverage
Commonly Used Distribution Channels
Level of Market Coverage
13.2 Partnering Through Supply-Chain Management
13.3 Marketing Intermediaries: Wholesalers
Wholesalers Provide Services to Retailers and Manufacturers
Types of Wholesalers
13.4 Marketing Intermediaries: Retailers
Types of Retail Stores
Types of Nonstore Selling
Types of Shopping Centers
13.5 Physical Distribution
Inventory Management
Order Processing
Warehousing
Materials Handling
Transportation
13.6 What is Integrated Marketing Communications?
13.7 The Promotion Mix: An Overview
13.8 Advertising
Types of Advertising by Purpose
Major Steps in Developing an Advertising Campaign
Advertising Agencies
Social and Legal Considerations in Advertising
13.9 Personal Selling
Kinds of Salespersons
The Personal-Selling Process
Major Sales Management Tasks
13.10 Sales Promotion
Sales Promotion Objectives
Sales Promotions Methods
Selection of Sales Promotion Methods
13.11 Public Relations
Types of Public-Relation Tools
Uses of Public Relations