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CH.12 CREATING AND PRICING PRODUCTS THAT SATISFY CUSTOMERS (12.5 Branding,…
CH.12 CREATING AND PRICING PRODUCTS THAT SATISFY CUSTOMERS
12.1 Classification of Products
Consumer Product Classifications
Business Product Classifications
12.1 The Product Life-Cycle
Stages of the Product Life-Cycle
Using the Product Life-Cycle
12.3 Product Line and Product Mix
12.4 Managing the Product Mix
Managing Exiting Products
Deleting Products
Developing New Products
Why Do Products Fail?
12.5 Branding, Packaging, and Labeling
What Is a Brand?
Types of Brands
Benefits of Branding
Choosing and Protecting a Brand
Branding Strategies
Brand Extensions
Packaging
Labeling
12.6 Pricing Products
The Meaning and Use of Price
Price and Non-Price Competition
Buyer's Perceptions of Price
12.7 Pricing Objectives
Survival
Profit Maximization
Target Return on Invetment
Market-Share Goals
Status-Quo Pricing
12.8 Pricing Methods
Cost-Based Pricing
Demand-Base Pricing
Competition-Based Pricing
12.9 Pricing Strategies
New-Product Pricing
Differential Pricing
Psychological Pricing
Product-Line Pricing
Promotional Pricing
12.10 Pricing Business Products
Geographic Pricing
Transfer Pricing
Discounting