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4Ps for Technology hardware company (Price (Is our Retail channel price…
4Ps for Technology hardware company
Price
Is our Retail channel price increased? (P2)
Are the discounts competitive? (P1)
Is our payment plans conducive? (P2)
Do we have assisted buying like credit? (P2)
Place
Distribution (P3)
Does the distributors have enough stock fill the shelf? (P2)
Are the lead time fine? (P2)
Delivery (P3)
Do we deliver to customer location? (P3)
Retail location
Are our visibility intact with our key retailers? (P1)
Is close to the customers? (P1)
Are customers assisted in the store? (P0)
Promotion
Public Relation
Is there a bad news recently about our brands?(P0)
How is our CSR visibility? (P1)
Advertising
Digital media
Are we targeting our customers well? (P0)
Are we reaching out at the right time? (P0)
Are we messaging right? (P0)
Mass media (TV, news papers)
Are we penetrating our target audience with our message? (P0)
Are people 'Happy' with our Ads- Sentiment? (P0)
Product
Is there Quality issues? (P1)
Is there packaging problem? (P2)
Are our design liked by our target customer? (P1)
Hypothesis list