Because of this, from the product analysis within Criteria A, generally website developers adopt the usage of the cold color set, including blues and purples to be the majority. In addition, it also ads variety and balance to the overall website layout through the inclusion of achromatic colors such as black, grey and white. These colors universally connotes the ideas of professionalism as well as a formalism, as many business oriented buildings (such as banks, economic based companies, etc.) have the color scheme of these colors (with the exception of some to have dark reds, oranges, etc.).