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CHAPTER 5 (5 AREAS OF MANAGEMENT (OPERATIONS, MARKETING, HR, INFORMATION,…

- - - - help to allocate resources
      - helps define corporate culture
      - provide guidance for managers at all levels
      - helps managers assess performance
    - - LONG TERM
        
        5 yrs or more
      - INTERMEDIATE
        
        1-5 years
      - SHORT TERM
        
        near future
- - - - understand foreign markets, cultural diffs, motives and practices of foreign rivals
      - how to collab with others on real-time basis
- - - - MATCH BOTH ORG AND ENV
        
        FORMULATE STRATEGY!!!!!