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廣告 (應用程式內廣告分類 (插頁式廣告 (影片, 互動式(試玩), 全頁面), 收費方式 (CPC, CPI, CPA), 付費效果 (PPC,…
廣告
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影響廣告效果
廣告相關的人
知名代言人或廣告中的名人
Exploring the relationship between celebrity endorser effects and
advertising effectiveness
(amos et al., 2015)
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互動性
MEASURING THE EFFECTS AND EFFECTIVENESS OF INTERACTIVE ADVERTISING: A RESEARCH AGENDA
(Pavlou and Stewart, 2014)
一致性
Self-concept and Advertising Effectiveness: The Influence of Congruency, Conspicuousness, and Response Mode
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