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Competing in a global context (Branding (Corporate social responsibility…
Competing in a global context
Globalisation
'Glocalisation'
Global
Local
Competition
Countries
Competitive advantage
Porter's diamond model
Comparative advantage
Organisations
5 Forces of competition (Porter)
International Operations
Offshoring
Re-shoring
Supply Chain Management
Outsourcing
Vertically integrated
Supplier relationships
Economy & Finance
Economic & Financial flows
Balance of payments
Foreign direct investments
Global imbalances
Multinationals
Tax rates
Transfer pricing
Arm's length
Unitary taxation
Country-by-country reporting
Exchange rate
SME's
Foreign exchange market
Demand, supply, equilibrium
McBurger index
International Financial Reporting
Evolving
Economic development
Colonisation
Imperialism
Jurisdictions
IFRS standards (16)
IAS standards (41)
IFRS standard for SME'S
Cities
Global Role
Leadership examples
Managerial
Civic
Political
Business
Leadership elements
Actors
Structures
Processes
Global Culture
Human Resource Management
Innovation
Crossvergence
Competition
Employee relations
Stakeholders
Convergence
Divergence
PESTLE
Nutrition transition
International marketing
Global marketplace
Triggers for expansion (7)
Macro-environment
PESTLE
Micro-environment
Market-attractiveness
Organisational capabilities
Entering & operating in markets
Modes of entry
Globalisation vs Customisation
Market segments
Premium
Middle-market
Low-end
Branding
Definition
Identity
Image
Kapferer's brand identity prism
Reputation
Equity
Content
Naming
Innovating
Brand tribes and communities
Manifestations
Roles
Ethical issues
Corporate social responsibility
Moral agreement
Pressures on corporations
Enlightened self-interest