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Impact Story Telling Canvases (Needs (Shorter attention span (Curate >…
Impact Story Telling Canvases
A
Anger
Pain point
Audience
CLIP
Channel
Offline
Online
Language
Wording
Mood & Tone
Technical terms
Insight > Interest
Problem
B
Big idea
Why
Tone
Form/Format
C
Curate
Key message
Intro
Story
Personal story
Statistics
Case
Call to action
D
Design, experience
E
External communication
Why
How
What
Needs
Public communication is not for empathy
War of attention
Personalized communication
Shorter attention span
Curate > Create
Sharing economy
Experience > Ownership