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Touch Point #1 - Customer concluding the 1st Purchase (TP #2 - Offer…
Touch Point #1 - Customer concluding the 1st Purchase
TP #2 - Offer additional savings if they add another product within the same order
Yes
Include additional item to order
TP #3 - Conclude the purchase & send personalized Thank You email and confirmation order
No
Conclude purchase and send Thank You personalized email and confirmation of order
TP #4 - Send tea order with samples & personalized card *Order arrives in 2 days
TP #5 - After 5 days - send a personalized email asking if customer is satisfied with their order and include the following CTA: provide a review/testimonial
Yes
Positive Review
TP #6a - Thank customer for their review
TP #7 - After 30 days from 1st purchase - Re-target customer for 2nd purchase with a coupon
1 more item...
Negative Review
TP # 6b - respond promptly to customer, apologize that they had a bad experience and ask them to contact customer service (provide number)
Customer does not contact customer service
1 more item...
TP #7 - Customer contacts customer service and they work with customer to remedy the problem. Provide a satisfactory solution.
2 more items...
No