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Experience Building Blocks (Personal Context (Emotions, Values,…
Experience Building Blocks
Physical Context
Environment
Interior design
Servicescape
Physical activity
Recognition
Past experiences
Duration
Personal Context
Emotions
Values
Preparation
Cultural differences
Support
Expectations
Memories
Behavior
Reasons for doing activity
Customer journey
Purchasing power
Social Context
Companion
Interactive experience model
Different perceptions
Miscellaneous
Dramatic Structure
Stimulation
Touch points
Models
DART model
Dramatic Structure
Typology of experiences grid
Kapferer's Brand Prism
Cognitive
Reasons
Values
Behaviour
Emotions
Expectations
Sensory
Behavior
Relationships