Assignment 7: Strategic Planning (Understand the external environment…
Assignment 7: Strategic Planning
Understand the external environment affecting an organisation
(1.1) Explain the importance of external factors affecting NIKE.
(1.2) Analyse the needs and expectations of stakeholders of NIKE .
(1.3) Analyse the major changes taking place in the external environment that will affect NIKE strategy.
Be able to review existing business
plans and strategies of an organisation
(2.1) Use appropriate tools to analyse the effects of current business plans.
(2.2) Review the position of NIKE in its current market
(2.3) Evaluate the competitive strengths and weaknesses of NIKE’s current business strategies
Be able to develop options for
strategic planning for an organisation
(3.1) Use modelling tools to develop strategic options for NIKE.
(3.2) Develop a comparative understanding of activity from NIKE in the market.
(3.3) Create options to form the basis of future organisational strategy.
Be able to construct a strategy plan for an organisation
The report should also include the construction and implementation of a strategic plan that follows should include the following:
(4.1) Propose a suitable structure for a strategy plan that ensures appropriate participation from all stakeholders of NIKE.
(4.2) Develop criteria for reviewing potential options for a strategy plan.
(4.3) Construct an agreed strategy plan that includes resource implications.
Be able to examine factors affecting an organisational strategy plan
(5.1) Compare core organisational values (ethical, cultural, environmental, social and business) with the current business objectives of NIKE.
(5.2) Develop if possible new appropriate vision and mission statements for NIKE.
(5.3) Produce agreed future management objectives for NIKE.
(5.4) Develop measures for evaluating a strategy plan.
Be able to plan for the
implementation of a strategy plan
(6.1) Develop a schedule for implementing a strategy plan in NIKE.
(6.2) Create appropriate dissemination processes to gain commitment from stakeholders in NIKE
(6.3) Design monitoring and evaluation systems for the implementation of a strategy plan in NIKE
Our goal is to deliver value to our shareholders bybuilding a profitable global portfolio of branded footwear, apparel, equipmentand accessories businesses. Our strategy is to achieve long-term revenuegrowth by creating innovative, “must have” products, building deep personalconsumer connections with our brands and delivering compelling consumerexperiences through digital platforms and at retail.