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Key factors affecting consumer decisions (Age (Its all about your intended…
Key factors affecting consumer decisions
Price
Cheap
Expensive
Marketing
Advertisements
Bill boards
Podcasts
Tv commercials
Age
See, if you are a baby you want toys
if you are old you might want a car or phone
Its all about your intended audience
and how what you wanna buy changes over time
Gender
Male
Male colours
Female
Female related colours
Apache Attack Helicopter
Convenience
Accessablity
ease of use
Environment
Whether it is environmentally friendly
Whether it is sustainable
Service
Help from retailers
poor service can have opposite effect
pre-sales
after-sales
Finance
Taking out loans for extra money
interest rates
Appreciation and depreciation