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2019 zoo twilights advert (Elements (colour (orange (why? (attradcts…
2019 zoo twilights advert
Elements
colour
orange
why?
attradcts younger audience
warm colour showing that it is held during summer
shows that it is the twilight stage of day
warming colour
the golden hours
to what affect
tells parents that the night is warm so they can bring their kids
youngs audience, gains their attention
blue/pruple
why?
designer sees that blue and purple are complimentary colours to orange.
pruple and blue are harmonious colours
blue hour: just when the sun dips under the horizon
tinit of white
contrasting with the blue/purple and orange. Used for type
type
sans-serif
why?
simple and family friendly. timeless
most likely to be Helevetica
shapes
organic shapes
point
flowers, stars, birds in background, showing texture
tone: is flat.
to what affect? more family friendly for kids, cartoon like'
Principles
contrast
colours are contrasting due to being complimentary colours
type: white type on orange as well as blue tyoe on orange
contrast is set by the use of colour: orange is the background and the blue/purple is the middle to foregroun
hierachy
title: it is big and explains very quickkly what the event is
animals shows that at the event you will see the animals and you can chill out listening to acts at the same time
visual devices
shock? nope
brand power? no due to not having the zoo logo and branding
metaphor? nope
humour? no
emotion? why? cute animals, raising awarness. showing empathy