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Engage 2019 (Deliverables (Digital, Way-finding/Environmental Design,…
Engage 2019
Deliverables
Digital
Way-finding/Environmental Design
Presentation Template
Event Space
WA Convention Center
Research event space limitations on:
Environmental Design
Hanging signage
Floor graphics
Digital LEDs
Projectors
Space for printed materials
Stage customization options
Colors, curtains, backdrops, flooring, ect
Atmospheric
Music
Experience
Brainstorm potential themes that influence the visual experience of attendees
Some of these things may come up during 2/29 kick-off meeting
For example:
Empowerment
How can we visually represent this theme for example
How can we curate the experience to communicate this?
Research past events
What went well?
What could have been done better?
Teams
Smartsheet Design
Shawn and Nicholas to Art Direct
I feel that Smartsheet needs to own the look and direction, not hand off to someone else.
WA Convention Center In-house
Clarify expectations set/contractual obligations with Christa on this team
Design Direction
What does Overall Smartsheet event branding look like?
Lead with outcome of SKO and use for 2019
Build out Visual Language guidance of selected solution
This will guide all environmental design, digital and social
Build off of Engage 2018
Build off of Smartsheet foundation brand
GOAL
Creation of a cohesive visual identity and user experience for Engage 2019
STAGE 1
STAGE 2
STAGE 3