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dont leave ur coggle open (Where do the ideas come from?, Innovation is…
dont leave ur coggle open
Where do the ideas come from?
Innovation
is the process of introducing new ideas or methods
2 different sources
Internal sources of ideas
Brainstorming
Employee sugestions
Research and development
SWOT analysis
External sources of ideas
Competitors
Trade show
Research
Agencies
Other businesses
Steps in develpoing a new product or service
Generate an idea
Select the most promising idea
Develop the idea
Conduct a feasibility study
Marketing a prototype
Test marketing
Launching the product or service
Marketing
The process of getting the product and service from the producer to the consumer
The
target market
is the people most likely to buy or use a new product or service
Market research
Involves gathering, recording and analysing information about a market
2 types
Desk research; secondary
Field research; primary
Internal
External
The sample are a group of people who take part in the field research
Asking questions
Open questions
are your own opinion
Closed questions
are a yes or no answer or a specific piece of informtion