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Tenta (southwest airlines (Competitive advantage (orientations (production…

- - - - production
        
        Success comes from ability to produce the product
        
        everyone with capital
      - marketing
        
        success comes from satisfying unmet needs and deliver superior value to a targeted market segment
      - sales
        
        success comes from ability to advertise and convince customers to buy
        
        everyone with capital can outsource
  - - - cost-based pricing
        
        dervies from sales and production orientation, the price is set as a function of the cost of getting it to market with an acceptable markup
      - value based pricing
        
        start with willingness to pay the offering and then try to deliver it to the market at a lower cost making a profit
      - target pricing
        
        set a price that guides the definition and development of the product
        
        re conceptualize the product in comparison with alternative offerings
        
        subtracting high-cost features that target segment put relative low value to and adding low costs features that target segment values
        
        removing
        
        reservation flexibility
        
        connecting flights
        
        no long flights
        
        no meals
        
        no seat assignments
        
        no first class
        
        added
        
        simplicity in pricing flat rate
        
        higher reliability
        
        less busy airports
        
        simplified air rout
        
        higher convenience
        
        flight every 2.5 between two cities
        
        fun
        
        less formal more jokes
        
        faster boarding times
        
        more seats
- - - - direct investment
    - - booming market trend
        
        demand has jumped 27 %
        
        rising salarys
        
        declining market tariffs
        
        increasing middle class
        
        returning to india taking with them american spending habits
      - life cycle
        
        growth market
  - - - fierce competition
        
        all ends of the market
    - - size of the market
      - what benefits will it give to the Indian family
    - - what are the benefits?
        
        great when you are busy
        
        quick
        
        clean
        
        can be a complement not a substitute for Indian culture
      - what are the downside?
        
        dont taste good
        
        lazy and getting away from Indian culture
        
        potential misconceptions about the safety
    - - men seams to be quicker to adopt it
      - bacholors
      - non urban market
        
        alien concept but future potential wort investing in research
    - - cracking the mindset that microwaves are not suited to indian food hold the key to future growth
      - changing habits from only reheating and cooking western food to use it in everyday cooking