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Competing in a global context ((Globalisation, -Ethical issues for…
Competing in a global context
Competing in a global trade environment
-Understanding the global trade environment
-Competing and trade among countries
-Competition among business organisations
Economic and financial flows in a globalised world
-Balance of payments
-Foreign direct investments
Exchange rate fluctuations
The foreign exchange market
-Demand for pounds abroad
-Supply of pounds to the foreign currency market
-Reaching equilibrium in the currency market
-Overcoming exchange rate problems
How financial regulation evolves
IFRS Standards
Sustainable cities - creating urban environments of the future
Globalisation
-Ethical issues for marketing in a global context
-Differing standards of consumer protection
-Exporting consumerism and increasing cultural homogenisation
-Targeting lower income consumers in developing countries
-Geographical segregation of business operations
International marketing - the global marketplace
-The macro environment
-The micro environment
-Triggers for international expansion
-Globalisation versus customisation
Branding
-Key concepts
-Role of brands for organisations and consumers
-Brand architecture and naming
Innovating and branding in a global context
-Global and local branding
-Brand tribes and brand communities