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ASOS (PESTLE (Ethical (How ASOS acts ethical -
making sure all staff…
ASOS
PESTLE
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Ethical
How ASOS acts ethical -
- making sure all staff are trained fully
- factory assessments are carried out unannounced to make sure all health and safety rules and standard are followed
- making sure that all workers have enough wages to live
News Reports
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ASOS Supply will meet demand for fast fashion homewares
- asos bringing out new home ware range and are hoping to appeal to loyal and new customers
Asos revealed as the most engaging retailer for uni students
- asos came out on top for being best communicator to customers
Asos shares crash 38% after shock profit warning
- Shares in Asos crashed 37.5% to £26.14
Marketing
Research
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Ansoff -
- a tool used to determine a market strategy
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Finance
Raising Finance -
- mortgage
- retained profit
- share issue
- hire purchase
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Stakeholders
Internal -
- employess
- managers
- owners
External-
- suppliers
- society
- government
- creditors
shareholders
- customers
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Procurement -
- where they source the materials for their products
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Research and Development -
- design and test the products developments - discuss findings with senior management.
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Business Objectives
- OVERALL - become leading fashion website in the UK
- SHORT TERM - attract growth of numbers of customers overseas
Legal Ownership - Public Limited Company (PLC)
- any member of the public can buy a share in the business
- advantages - listed on stock exchange
- disadvantage - profits shared