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Competing in a global context (Marketing Markets (Strategic alliances…
Competing in a global context
Globalization
Local Market
Local business
Innovation
Expansion
Local Supplier
national buying power
local Custom
National
Global Market
Macro Environment
STEEPLE
Trading Systems
Socio-Cultural Considerations
Technological Considerations
Economic Considerations
Political And Legal Considerations
Micro Environment
Cost of serving the market
Profit Potential
Competition
Market Access
Market Size and Growth rate
Glocalisation
Triggers?
Small Domestic Market
Low-Growth Domestic Market
Saturated Domestic Market
Customer Drivers
Competitive Forces
Marketing
Strategic alliances
Global
Partnership
Joint Venture
Direct Exporting
Shipping Globally
Internet
market size vs expense
Franchising
Cost
Intellectual Property
Licencing
Indirect Exporting
buy to sell on
less risk
3rd party
Direct Investment
Commitment
Control
Cost
Regulations
International
Ethical
Working Conditions
Wage
Econommic
Profitability
Cost of production
Taxable profit
Local Law
working Conditions
TAxable profit
Regulations
Domestic
Ethical
Working Conditions
Wages
Economic
Profitability
Tax
Standards
Cost
Quality
Foreign Exchange
Domestic Currency
Demand
Buy
Sell
Supply
Local
Savings
invesing
International
Sell
Buy
Foreign Currency
Demand
Supply
