Joana (Arriving at King's (challenge to prioriise (feels that this has…
Arriving at King's
Took time to navigate & understand the institution
joined in a time of transition & Mid-cycle
As a marketing officer I am not in the loop as the senior marketing officer and feel bad about it
Feels the language is holding her back
challenge to prioriise
feels that this has improved
Lack of reflection/of a moment of reflection
When is the strategy written? What input can I have?
I have something to contribute.
Degree: Business Communication (Advertising, Events, Branding, Marketing, PR)
Dealing with people
Areas that need doing
Doesn't feel that she is doing things as well as she would like to do them.
Sometimes doesn't like part of the team
Being recognised, given trust, criticism from within
CIM,Diploma, level 6
Digital Strategy UNDERWAY
Marketing Strategy PARKED
Mastering Matrix PARKED
Importance of the digital for Summer Programmes
Now is the right time in the cycle
Sees Marketing link as guidance
How is restructuring in the centre affecting me?
New JDs being circulated
Current JD up to date?
Was focused on partnerships by Ian. Now some of this is done by Fahema. Looking at partners like a customer.
Digital marketing is a big part of the actual role, but not reflected in JD.
Communication and Networking: Little event and partnership work.
Becoming an expert in Summer Schools. Probably get side tracked from that. Have a lack of understanding of the programmes traditionally called non-flag ship.
This is partly due to Senior Marketing Manager dealing with this. Have the feeling that there is a funnell and information on small size programme is not trickling down.
Can we have a moment to share information/improve communication in the team?
Review of USP.
Physical separation/lack of belonging