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High-level topic outline (How this product can help the company (Hard…

- - - - Example: Anna S's circling sharks example re: globalization
      - Why we must act now
    - - An action movie
      - NOT a documentary
- - - - Not "us vs. them"
      - Deliberate focus on the stakeholder perspective (what they want/need to know vs what we want to tell them)
      - Opportunities for mutual benefit
    - - Clear, memorable language (message frame) articulated and repeated consistently
      - Core set of evergreen slides repeated each time
        
        Not starting from scratch and making up a new story each time
        
        Each update builds on a familiar story and shows progress
      - Clear, memorable model, imagery and color scheme to tell a cohesive visual story
      - Demonstrate business alignment
        
        Align product strategy with the company's strategic priorities
        
        Limit technical detail
        
        Focus on the business perspective
  - - - Include in every presentation and pitch