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SCAMPER (How to use it? (Apply the questions to values, benefits, services…
SCAMPER
How to use it?
- Apply the questions to values, benefits, services, touch points, product attributes, pricing and markets.
- Look at the answers that you came up with.
- Simply go down the list and ask questions regarding each of the seven elements.
- Take an existing product.
- Take the good and viable ideas.
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Historical Background
Alex Osborn, the originator of the brainstorming method, originally came up with many of the questions used in the SCAMPER technique. However, it was Bob Eberle, an education administrator and author, who organised these questions into the SCAMPER mnemonic.
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