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COMPETING IN A GLOBAL CONTEXT (Marketing (Branding (Global Branding (Local…
COMPETING IN A GLOBAL CONTEXT
Global Market
Financial Implications
Financial Flows
FDIs
Financial Regulations and Reporting
Accounting Frameworks
Accounting Standards
Stewardship
Transfer Pricing
Transfer Mispricing
Unitary Taxation
Arms Length
Foreign Exchange
Exchange Rates
Currency Value on Strong Forex
Weak Forex
Trading Environment
Competition
Porters Five Forces Model
Authorities
Local Government
WTO
Reasons for Inter-Country Trade
local completion
Porters Five Forces Model
comparative advantage
Digital Era and Social Media
Marketing
The Market
Competition
Size
Access
Potential for Profit
Growth Rate
Micro Environment
Organisational Capabilities
Skiils
Competitive Advantage
Resources
Product
International Marketing
Macro Environment
Technological considerations
Environmental considerations
Socio-Cultural considerations
Ethical Considerations
Trading Systems
Political and Legal considerations
Branding
Reputation
Content
Identity
Packaging and Labelling
The Consumer
Global Branding
Local Branding
Tribes and Communities
Globalisation
Ethical Issues
Consumerism
Consumer Protection
Geographical Segregation
Corporate and Social Responsibility