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Competing in a global context (Branding (Equity, Name, logo/identification…
Competing in a global context
Marketing
Macro Environment
Political/Legal
Technological
Economic
Socio-cultural
Ethical
Trading Systems
Micro Environment
Market access
Costs to the business
Skills & Resources
Profit potential
Size and growth rate
Competitive Advantage
Financial
Financial reporting
Clear and concise
IFRS standards
Tax laws
Differing tax laws
Differing regulations
Foreign exchange
Can affect profits
Can affect consumer confidence
Instability when trading between countries
Transfer pricing
Unitary taxation
Transfer Mispricing
The Arms Length Principle
Globalisation
Divergence
Local standards, style and offering
Crossvergence
Global company trends and habits
Local offerings and adaptations
Convergence
Global culture, style and habits
Innovation
Branding
Equity
Name
logo/identification
Identity
Reputation
Global trade Environment
Competition
Comparative/ Relative advantage
Porters' five forces model
Diamond model
Absolute comparative advantage
Supply chain
Exchange rate Fluctuations
Costs
Methods of transport
Regulations/Legislation
Ethics
Protection
Well-being
Consumers
Minority groups
Cultural diversity
Sustainability
Innovation
Adaptation
Transformation
Infrastructure
Market