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Competing in a global context (Branding fingerprint (reputation (ability,…
Competing in a global context
global trade environment
global economy
money
services
goods
labour
WTO
competition
Porter's five forces
buyers
entrants
suppliers
substitutes
industry competitors
international trade
relative comparative advantage
absolute comparative advantage
comparative advantage
Porter's diamond model
related and supporting industries
factor conditions
demand conditions
rivals
Branding
identity
Kapferer's brand identity prism
internalisation
culture
self-image
personality
externalisation
relationship
reflection
physique
reputation
ability
perceptions
cosumers
actions
stakeholders
equity
valuable assets
monetary value
power
logos
advertising
design
international marketing
macro considerations
economic
political
technoligical
legal
socio-cultural
ethical
trading systems
environmental
micro considerations
assessing market conditions
market attractiveness
profit potential
costs
competition
growth rate
size
access
organisational capabilities
suppliers
product adaption
skills
competitive advantage
cost leadership
differentiation leadership
cost focus
differentiation focus
global finance
transfer pricing
unitary taxation
arms-length principle
transfer mispricing
foreign exchange market
currency market
demand
supply
government
FDI
financial regulation
reporting
IFRS
