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DISTRUBiTION CHANNEL (DISTRIBUTION CHANNEL 1 (ADVANTAGE (Simple - sells…
DISTRUBiTION CHANNEL
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DISTRIBUTION CHANNEL 3
ADVANTAGE
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Small retailer can purchase fresh products in small quantities b/c they have a short "shelf-life" before they deteriorate
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DISADVANTAGE
More expensive for small shop to buy from the wholesaler when compare to buying straight from the manufacturer
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DISTRIBUTION CHANNEL 4
ADVANTAGE
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Agents will be aware of local conditions => be in the best position to select the most effective places in which to sell
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