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Competing In A Global Context (1. A GLOBAL VILLAGE (AIMS OF GLOBAL TRADE,…
Competing In A Global Context
2. BUSINESS STRATEGY
WHY PLAN?
CONTEXT
Makes sense of events and ideas
Guides decision making
Internally and externally understanding risks and possibilities
Applying knowledge
COMPETITION
Among countries
Align differentiators
Support comparative advantages
Among organisations
Identify strengths and weaknesses
Evaluate Suppliers, Buyers, Rivalry
Assess Dynamics: The diamond model The 5 forces
3. GLOBAL INNOVATION
HOW?
Cross -vergence
Challenges global and local cultures
Opportunity to respond quickly to idea
Divergence
Opt for own way of doing things
Products apply to more segmented groups
Opportunity to innovate but can miss out on converged innovations
Convergence
Follow same practices as others
Embrace common values
Adapt to local norms
Products apply to the masses
4. OPERATIONS
WHERE?
Offshore, Near Shore, Onshore
Supply Chain Management
Logistics
Facilities
Resources
Mode of entry
5. FINANCE
ENSURE ECONOMIC AND FINANCIAL FLOWS
Foreign Exchange
Fluctuations
Market forces of supply and demand
Affects costs of imports and exports
See equilibriam and fair trade
Tax
Transfer Pricing = Fair trade
Mis-Pricing, Tax Avoidance = Unfair Trade
Investments
Foreign Direct Investments
Portfolio Investements
Balances
All needs to balance, current, capital and financial
Imbalances causes country deficits
Reporting
International Rules
Specific Country rules
Gives overview of economic state
Data for investors and stakeholders
Regulation
IASC International Accounting Standards
IFRS Standards
For Transparency, Accountability, Efficiency
6. HR
EMPLOYEE RELATIONS
Inclusion
Protecting People
Stakeholder Management
Working Conditions
Defining culture
Corporate Social Responsibility
7. MARKETING
ADAPT TO LOCAL RELEVANCE
Branding
Research and strategise entry to market
Asses external environments
Identify opportunities and threats
Build followers Identity vs Interpretation
1
. A GLOBAL VILLAGE
AIMS OF GLOBAL TRADE
Increased flow of labour
Breakdown economic barriers
Shared prosperity
Boost developing countries
Share knowledge
Integrate cultures
Combat inequalities
What connects the topics 1-7
ADOPTION OF A STEEPLE FRAMEWORK THAT OPERATES ETHICALLY ACROSS THE BUSINESS