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Block 2 Competing in a global context (International Marketing &…
Block 2 Competing in a global context
Global Trade environment
Authorities
Trade Organizations
Local Governments
Competition
Porter's 5 Forces
Countries Advantage
Absolute Comparative advantage
Relative Comparative Advantage
Financial
Reporting Standards
International Financial Reporting Standards Foundation (IFRS)
International Accounting Standards Board (IASB)
Exchange Rates Issues
Appreciation
Depreciation
Tax
Different Tax rates
Tax Avoidance
Transfer Pricing
Arms length principle
International Marketing & Branding
Brand Ethic
Brand Reputation
Marketing Ethical Issues
Corporate Social Responsibilities
Strategies
Operations
Vertical Integration
Outsourcing
Offshoring & re-shoring
Supply Chain
Convergence
Divergence
Crossvergence
