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Competing in a global context (Foreign exchange market (Exchange rate…
Competing in a global context
Competing in a global trade environment
Competition and trade with other companies
Theory of comparative advantage
Absolute comparative advantage
Relative comparative advantage
Porters The diamond model
Factor conditions
Related and supporting industries
Demands
Structure
Porters The Five forces model
Industry competition
Suppliers
Buyers
Potential entrants
Substitute goods/services
Foreign exchange market
External demand for UK currency
Supply of UK currency
Equilibrium reach
Demand changes
Supply changes
Exchange rate changes
Effects exported goods
Effects imported inputs
Competition
Government intervention
The economic and financial flows
Balance of payments
Capital account
Financial account
Current account
Foreign direct investments
Securing operational control
IFRS
Transparency
There to enhance comparability and quality of information
Accountability
There to reduce information gap between providers
Efficiency
There to help investors
Not for profit, public interest organisation
International expansion triggers
Saturated domestic markets
Smaller domestic markets
Low growth domestic markets
Customer expectations
Competitive forces
Cost factors
Portfolio balance
Entering international markets
Indirect exporting
Direct exporting
Joint ventures
Strategic alliances
Franchising
Direct investment
Emerging markets
Premium segments
Middle-market segments
Low-end segments
Branding
Brand identity
Brand reputation
Brand equity
Brand content
Brands for organisations
Brands for consumers
Global and local
Ethical Issues
Consumer perspectives
Worker perspectives
Alleviating poverty
Responsibilities
Social
Economic
Environmental
International marketing
Macro environment
Trade systems
Socio-Cultural
Technological
Economic
Legal and political
Micro environment
Size and growth rate
Competition
Serving market costs
Potential profit
Market access