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How do your products engage with the audience and how would they be…
How do your products engage with the audience and how would they be distributed as real media products?
Website
The web page is very easily accessible and simple to navigate through, with buttons and a navigation bar that direct you to places in and out of the site
The home page features the documentary title in large font spanning the whole screen making it instantly engaging
The website features both the poster and the documentary intro embedded, making the other products easy to view
The website has a multitude of interactive features that keep the audience engaged with the documentary and the website
Because it is a website on the internet, the website is always available to people at any time of day, from anywhere in the world meaning it can engage people from all over the planet simultaneously
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Documentary
Conforms to conventions of Expository documentaries - makes it more familiar to audiences and appealing by using tried and tested methods
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Focuses on a relatable topic - everyone can engage with a documentary on diet as everyone consumes food
Subject matter is becoming more and more popular and in the mainstream - aspirers (psychographic) will be interested
Marketable to all audiences - The documentary genre is accessible by all demographics due to its nature, therefore more people will be engaged by default
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Poster
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Bold main image is eye catching and also cute, which may draw more attention through emotional response
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Use of awards and critical acclaim pitches the documentary to the audience, making them more likely to watch due to quality assurance
Placement of website alongside poster compels viewers to take further action, increasing likelihood of them watching the documentary
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