How do your products engage with the audience and how would they be distributed as real media products?

Website

Documentary

Poster

Conforms to conventions of Expository documentaries - makes it more familiar to audiences and appealing by using tried and tested methods

Contains factual information - educates & informs the audience (uses & gratifications theory)

Focuses on a relatable topic - everyone can engage with a documentary on diet as everyone consumes food

Subject matter is becoming more and more popular and in the mainstream - aspirers (psychographic) will be interested

Marketable to all audiences - The documentary genre is accessible by all demographics due to its nature, therefore more people will be engaged by default

How would it be distributed as a real media product?

The documentary would be released in theatres and cinemas where there is a cinema-going market (Malaysia, USA)

The documentary would also be released on Netflix and other streaming services (e.g. Amazon Prime TV) to appeal to those already owning subscriptions

A DVD and Blu-Ray release would cater to those individuals who fall outside of the two other categories (Some people in the UK, where Cinemas and Netflix are more expensive)

Through online marketing, social media viral marketing and the website as an engagement platform the documentary will be distributed online

Documentary film festivals (e.g. IDFA) allow for a public screening to niche audiences especially interested in documentaries and thus more likely to watch the film serve as distribution platforms in real life

Eye catching design stands out through use of brighter colours - would be more visible when put up

Bold main image is eye catching and also cute, which may draw more attention through emotional response

Simple layout and lack of clutter conveys basic information concisely and avoids boring viewers

Use of awards and critical acclaim pitches the documentary to the audience, making them more likely to watch due to quality assurance

Placement of website alongside poster compels viewers to take further action, increasing likelihood of them watching the documentary

How would it be distributed as a real media product?

Posters can be mass distributed around large cities, massive volume of posters increases the chances of people watching the documentary if they see it alot

Placing posters in high visibility areas - in the tube or on buses/bus stations etc. - maximises the amount of people who will see the poster and also is more likely to make people who see it frequently (e.g. commuters) more interested

Billboard poster sizes can be used to market alongside highways or in other areas to draw the most attention

Being a food documentary, advertising in malls/markets where people do their grocery shopping could engage an audience looking to change up their diet

Posters can be put up in shop windows along shopping streets to appeal to younger audiences who are more open minded and likely to watch a documentary on veganism

The web page is very easily accessible and simple to navigate through, with buttons and a navigation bar that direct you to places in and out of the site

The home page features the documentary title in large font spanning the whole screen making it instantly engaging

The website features both the poster and the documentary intro embedded, making the other products easy to view

The website has a multitude of interactive features that keep the audience engaged with the documentary and the website

Because it is a website on the internet, the website is always available to people at any time of day, from anywhere in the world meaning it can engage people from all over the planet simultaneously

How would it be distributed as a real media product?

As an online platform, social media marketing would be used to advertise the website and increase traffic

On top of social media marketing, marketing on other websites through display adverts (banner ads, pop ups etc.) would be used

Search engine marketing and optimisation would be paid for to make the website the top search result for 'veganism' and other terms, as well as to pay for people to advertise the website on their websites

Popular online influencers (youtubers, social media pages etc) with a large outreach/fan base would be paid to spread awareness of the documentary and encourage people to watch it through linking/spreading the website

Re-marketing strategies - use of cookies - will record people who clicked on the website and actively advertise to them to try and reengage their interest in the website and get them to watch the documentary