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Marketing Strategy (Profile (Website (msg to those interested in outcomes,…
Marketing Strategy
Profile
Website
consolidate on outcome leaders
clearer message on obce
direct message to cs leaders
clearer cta's
more buyable product
clearer path to follow?
msg to those interested in outcomes
already decided to go this path
still not sure
Social Platforms
LinkedIn
post content
make connections
6 message approach for connections
Facebook
post content
start a workgroup??
Medium
post content
Instagram
post content
Twitter
post content
YouTube
post content
Groups
LinkedIn
facebook
Others?
Podcasts?
video interviews
serialise the book
articles
Content
Articles
Posts
(texts w/ images)
text only
Rants
Article Videos
Interview videos
curated Articles
CTA's
Product
Entry level paid (Product for Prospects?)
How Outcome-based Customer Engagement Works
Calculator - moving customers from stagnant to passionate
Free (Gifts)
Why Outcomes Video
Potential Revenue Calculator
Main offering
Consulting
detailed videos???
Medium Level paid
Workshop
Video
Excel Workbook
Facilitators Guide
Publish - current book
book summary
audio book
serialise
Pitch
Finish Story Brand
CAPSTONE Update
Partners
tech providers to tech vendors
AWS and other 'server' providers
network providers
software
Other Providers to tech vendors
Accounting
Lead Generation
Other???