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Opportunities to business (low-cost promotion, global coverage, able to…
Opportunities to business
low-cost promotion
global coverage
able to access many consumers
shop might not be needed
B2B easier
ways of promoting on the internet
own websites
sponsored link
Facebook, Twitter,...
blogs
social media
e-commerce
viral marketing
pop-ups
Opportunities to consumers
convenience
easy to compare
easy to pay
wider choice
competitive prices
threats to consumer
internet access required
cannot see/ feel product
identify theft
technical problems
no personal contact
threats to business
setting up/updating costs
no direct consumer contact
competition from other websites
transport costs
AD & DIS OF USING SOCIAL MEDIA FOR PROMOTION
ADVANTAGE
target customers will see the advert when they go on the social media
cheap to use
information can be updated regularly
reaches groups that are difficult to reach any other way
DISADVANTAGE
business has to pay for advertising if using pop-ups
can alienate customer if they find the adverts annoying
lack of control of advertising if used by others
messages may use in a bad way and forwarded on to other users
AD AND DIS OF USING OWN WEBSITES FOR PROMOTION
DISADVANTAGE
Relies on customers finding the website
design costs may be high
potential customers may not see the website because it may come up in the long list of results when using google
ADVANTAGE
control of advertising as it on your own site
can change and updated picture quickly
can provide more info in adverts and link to other pages with info and picture
no extra costs
attracts payment from companies that want to advertise or linked to your websites
interactive adverts can be more attractive than others form like magazines and posters