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globe Competing in a Global Context (Branding (Role for Organisations…
Competing in a Global Context
Global Trade Environment
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5 Forces of Competition
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Global Economy Origin
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Helped by
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Social Networks
WTO
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International Marketing
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Macro-Environment
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Advantages
Lower prices
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Branding
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Definition
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Identifiable product / service, person or place
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Brand Equity
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E.g BMW - Mini Cars (Rover)
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Convergence / Divergence #
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Supply Chains
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Problems
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Ethical Issues
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CSR
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