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Figma (Russian community (Education (Figma Challenge, Figma Tips…

- - - - Current
        
        Telegram group Figma Chat
        (I'm moderating)
        
        A rapidly growing group of 2000 Figma enthusiasts discussing Figma and supporting each other, answering questions
        
        Plan: moderate the group, support users with issues, participate in discussions, collect insights and ideas
        
        VK group Figma Design
        (I'm managing)
        
        Official news, tips & tricks, translations and answers to questions
        
        Plan: make it a large community hub: discussions, interactions, and community support would happen here
      - Possible ideas
        
        Email
        
        Plan 1: Support Figma users in Russian language via email
        
        Plan 2: Translate Figma newsletter into Russian
        
        VK group Figma
        
        Currently publishes random posts about Figma, translates articles
        
        Plan: Turn it into a group for product and company news, similar to Figma's Twitter (not sure if possible and/or necessary)
        
        Figma Challenge
        
        Plan 1: Challenge people to solve problems using Figma to help them learn, and to have fun together, interact with the community
        
        This can be done in the group on VK, Telegram or Slack, or by using #figmachallenge on Instagram
        
        Telegram
        
        Plan 1: Support Figma users in Russian language via Telegram messenger
        
        Plan 2: Make a channel with Figma updates (possibly a bot)
        
        YouTube
        
        Plan: Create educational videos and live-streams about Figma
        
        Figma Fun: entertainment videos, creating fun things with Figma
        
        Knowledge platform
        
        Plan: Create a Q&A-style platform where every possible question about Figma is answered (or not Q&A)
        
        Figma.fun
        
        Plan: Open design platform for Figma, where everyone could share their creative process
        
        Offline events
        
        Plan 1: Organize regular meet-ups in Russia
        
        Plan 2: Participate/support design events in Russia
        
        Students
        
        Plan 1: Make student status validation easier for Russians
    - - Audience segments
        
        By career
        
        Design newbies, students & low-wage beginner freelancers
        
        Solutions
        
        Figma education, people who can answer questions
        
        General design education, “Business of design”
        
        Resources to get started in design
        
        Books to read
        
        Videos to watch
        
        Design dictionary
        
        Jobs
        
        Learn to design and start earning money
        
        Pains
        
        “What should I read to start as a design beginner?”
        
        “What do these words mean?”
        
        “I can't do X in Figma” / “Can I do X in Figma?”
        
        Established designers (freelance/in-house)
        
        Solutions
        
        Fast support when they are having problems
        
        Advanced tips and tricks — keep on learning
        
        Show and teach how to use Figma in new ways
        
        Jobs
        
        Deliver high quality work on time without hassle
        
        Develop their craft, learn to be better
        
        Pains
        
        “Figma is not working after an update”
        
        How do I protect my work from being easily copied?
        
        I would love <some feature> because of <limitation>
        
        “I found a bug, please fix it”
        
        “What are the best practices to do X?”
        
        Design teams of large companies / design agencies
        
        Solutions
        
        Help them onboard large groups for efficient collaborative work in Figma
        
        Pains
        
        Large groups of people have to onboarded to new tools fast
        
        Jobs
        
        Move fast and innovate, generate and realize new ideas fast
        
        Design and ship large-scale products
        
        Hobbyist creatives
        
        Those who use Figma to create simple graphics for school, personal projects, use it instead of Photoshop because it's free, or use it for something completely different from design
        
        Gamers make graphics for games they play, example
        
        Jobs
        
        Create simple graphics for school or game-related activities
        
        In games: create basic team visual identity
        
        Design let's play channel profile pictures, banners
        
        Pains
        
        Create many pieces with variable parts
        
        Create tables and simple diagrams
        
        Don't understand “professional design language”
        
        Solutions
        
        Provide templates for common tasks
        
        Quick tutorials on key features like components
        
        Explanations and tooltips in plain language
        
        Behaviors
        
        Ask very specific questions with answers applicable only to their problem, e.g. “I want to change the color of this picture”
        
        Sometimes they share Figma files for others to customize their creation
        
        Don't use Figma's advanced features, only basic visual expression tools
        
        Developers
        
        Jobs
        
        Turn mockups into code
        
        Write elegant and working code fast
        
        Pains
        
        Switching to Figma while being used to Photoshop
        
        Quickly finding all necessary properties of objects in mockups
        
        Designers
        
        Solutions
        
        Give them code right in the visual design tool
        
        Effective navigation between elements with both mouse and keyboard
        
        Educate designers with better developer handoff practices
        
        Project/product managers
        
        Jobs
        
        Set the product direction
        
        Lead the development team to implement features
        
        Project tracking
        
        Pains
        
        Onboarding new people to the workflow
        
        Communication, keeping everyone on the same page
        
        Using many different tools to organize work
        
        Solutions
        
        Figma can talk to many tools via API, integrations, embeds
        
        Figma onboarding sessions and resources
        
        Figma comments and multiplayer help people stay connected
        
        Marketers
        
        Jobs
        
        Develop marketing strategy
        
        Create and run marketing campaigns
        
        Help customers make informed decisions
        
        Pains
        
        Need to work with designer to create graphics
        
        Solutions
        
        Explain designers how to structure design systems for marketers
        
        Share templates for ads, marketing campaigns, reports
        
        Teach the basic graphics design techniques in Figma
        
        By proficiency with design tools
        
        Expert Figma users
        
        Proficient with Photoshop/Illustrator/Indesign
        
        Proficient with Sketch, XD, Framer, etc.
        
        New to the design field, don't know a lot about tools
        
        Developers, familiar with other handoff tools
      - VK community stats
        
        Members
        
        Total
        
        9200
        
        +20 per day
        
        Geography
        
        Russia
        
        82%
        
        Moscow
        
        21%
        
        St. Petersburg
        
        14%
        
        Other Russian cities
        
        47%
        
        Belarus
        
        8%
        
        Ukraine
        
        2%
        
        VK is blocked in Ukraine by the government
        
        Demographics
        
        Figma is almost equally popular among men of ages 20-35.
        
        💡 Insight: Figma in Russia is popular among young women. Probably because they are creating Instagram and other social networks posts with it (I've seen some questions in the community from such people).
        
        Men
        
        50-60%
        
        Women
        
        40-50%
        
        Figma users
        
        Paid
        
        ?
        
        Free
        
        ?
        
        Q&A board
        
        Total posts
        
        6700
        
        My responses
        
        2400
        
        Questions frequency
        
        Month
        
        300
        
        Day
        
        Business
        
        12
        
        Average
        
        10
        
        Busiest days
        
        Wednesday
        
        Friday
        
        Section views
        
        150-300 per day
      - Telegram Figma-chat
        
        Members
        
        2400
        
        Messages
        
        Total
        
        33 000
        
        Daily average
        
        86
        
        Top
        
        444
    - - State of Design in Russia
        
        Language
        
        Most professional terms are in English
        (cannot be translated yet)
        
        Education
        
        Online
        
        Courses that teach anyone to become “Web-Designers”
        
        Government
        
        Russia has free education
        
        Most programs are outdated
        
        Events
        
        Only in the biggest cities or online
        
        Design Prosmotr
        
        Russian Design Cup
        
        Companies
        
        Mail.ru
        
        Yandex
        
        Skolkovo
      - Economy & politics
        
        Growing political instability
        
        Internet censorship laws
        
        Salary (monthly)
        
        Whole Russia
        
        Average
        
        33 000 ₽
        
        $500
        
        Modal (most common)
        
        25 000 ₽
        
        $380
        
        Moscow avg.
        
        66 000 ₽
        
        $1000
        
        Design industry
        
        Overall average
        
        50 000 ₽
        
        $750
        
        Highest: UI design
        
        100 000 ₽
        
        $1500
        
        Lowest: Print graphics designer
        
        28 000 ₽
        
        $430
        
        Basic
        
        Upper-middle income country
        
        Mixed and transition economy
        
        Moscow is the center of economy
        
        High wealth inequality
        
        Main industries: energy and defense
  - - - Goal: help people who use Figma find a jobs/freelance gigs in companies whose workflow relies on Figma
    - - Design advice and education
      - Work showcase & design news
      - Goal: keep up with the industry, grow professionally together as a community
      - Freelance, business and making money
    - - Wellbeing
      - Goal: break up the content, show that we care not only about the tool but also about people who use it
      - Motivation
      - Personal growth and soft-skills
  - - - Write a template answer to use in the future
      - Tell the product team what can be improved
      - Create educational material on the subject
  - - - Informal style
      - Don't sell, but help and teach
      - Вы Ты
        
        Use gender-neutral words (no past tense verbs)
        
        Speak with one person
      - Talk with, not to
    - - Avoid too many technical terms, explain them when necessary
      - Bilingual accessibility
        
        Provide explanations of translations
        
        Example: обновление связанное с межстрочным расстоянием (line height) в Figma
        
        Don't translate but explain specific features
        
        Example: нажми кнопку Copy Link, и ссылка будет скопирована в буфер обмена
      - Avoid niche slang
        
        Ok: гифки, скинуть
        
        Not ok: бленда, опасность
    - - Humor is great when it's appropriate
      - Avoid rhetorical questions in responses (could be misunderstood)
      - Things are important but rarely serious
- - - - @figmadesign
      - #figmadesign
  - - - Maksim Soldatkin
      - Наука дизайна Web Design & Figma Intro
      - UX Mind School Figma course
      - RayanTvin (streams process in Figma)
      - Viktor Teplov YouTube
      - Alexey Bychkov YouTube
- - - - $12 per editor/month ($144/year)
      - $15 per editor/month
    - - $45 per editor/month ($540/year)
      - For large companies with many design teams
- - - - Reusable components
      - Responsive design
      - Multiplayer
      - Developer handoff
      - Sketch import
      - Vector networks
      - Comments
      - Embedding
      - Team Libraries
      - Styles
      - Integrations
      - API (platform)
      - Prototyping
      - Plugins
      - IP protection
- - - - Make design accessible
      - Build the future of visual design tools
    - - Have fun
      - Be inclusive
      - Be bold
    - - Design process should be open and collaborative
      - Everyone should have the tools to express themselves visually