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Does it pay to be green? (Corporate Social Responsibility (Stakeholders…
Does it pay to be green?
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Increase Revenues
Reducing pollution may improve overall image of a company, and thus increase its customer loyalty or sales.
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Wal-Mart has developed incentive plans and “commonsense” scorecards for its merchandise buyers to encourage innovation and environmen- tally preferable products.
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Risk Management
Likely in industries that are highly regulated and scrutinised by the public, such as chemical, energy and paper
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Cost of labour
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firms that seek young, well educated workers
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