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🌍 Competing in global context 🌍 (Triggers for international expansion …
🌍 Competing in global context 🌍
Competition and trade among countries
Absolute comparative advantage
Relative comparative advantage
Theory of the competitive advantage of nations (diamond model-Porter)
The Balance of payments
The capital account
The financial account
The current account
Transfer pricing
Unitary Taxation with profit apportionment
The arms-lenght principle
Transfer Mispricing
The process for developing IFRS Standards
Research programme
Standards development
Agenda consultation
Implementation
Triggers for international expansion
Small domestic markets
Low growth domestic markets
Saturated domestic markets
Customer drivers
Competitive forces
Cost Factors
Portfolio Balance
Main market segments
Middle-market seggment
Low-end segment
Premium segment
The six facets of Kapferers prism
Culture
Relationship
Personality
Reflection
Psysique
Self-image
