Please enable JavaScript.
Coggle requires JavaScript to display documents.
Innovation & Branding In Global Context (Ethical Marketing (People…
Innovation & Branding
In Global Context
Innovation
Lifeblood of brand
Glocal Branding
Adapted offerings
Legislative requirements
Adapted marketing
Cultural differences
Brand Types
Global
Same marketing
all countries
International
Some marketing
same across countries
Local
Marketed in
single country
Tribes
Roles
Devotees/adherents
Practitioners
Participants
Sympathisers
Ethical Marketing
People first
Standards above law
Responsible
Cultivates morals
Ethical principles
Stakeholder orientation
Ethical decision making