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Block 2 Competing in a global context (Innovating & Branding (Role of…
Block 2 Competing in a global context
Global Trade Environment
Understanding Global Trade
Rules between nations
Flows smoothly & freely
Trade agreements
WTO
GATT
Glocalisation
Competition & Trade
Relative Comparative Advantage (David Ricardo)
The diamond Model (Porter, 1990)
The demand conditions
Strategies, Structure & Rivalry
Factor Conditions
Quality of Related & Supporting Industries
Absolute Comparative Advantage (Smith, 1776)
Global Trade Forms
Employee / Manager
Opportunities / Threats
Consumer
Understanding dynamics of competition
Competition among business organisations
5 Forces of competition (Porter 1980)
Substitutes
Suppliers
Buyers
Potential Entrants
Industry Competitors
Globalization
Offshoring (savings short term not long term)
Costing of total supply chain
Distribution method
Site selection decision overseas
Logistics performance index
Understanding other parties interests
Managing offshore sourcing
Supply Chain Management
Sequence of events to take product from source to consumer
Issues that can arise
Council of Supply Chain Management Professionals (CSCMP)
Michael Porter (Competitive Advantage)
Five primary processes
Outbound logistics
Sales & marketing
Operations
Service
Inbound logistics
Goals of supply chain management
Economic & Financial Flows
Global imbalances
Foreign direct investments (FDI)
Multinationals
Balance of payments
Portfolio investments
Gross Domestic Product (GDP)
Convergence & Divergence in Globalisation
Social justice tools
Different media platforms
Media - people telling their own stories
Convergence Culture
IFRS Foundation & IASB
The Vision
IFRS Standards
The work serves the public interest
International financial reporting standards
International Marketing
Globalisation Vs Customisation
Market Segments
Modes of Entry
The Micro Environment
Market Attractiveness / Capabilities
The Macro Environment
STEEPLE
Triggers for international expansion
Domestic Markets / Competitive forces
The global marketplace
TNC / MNC
Innovating & Branding
Role of brands for organisations / consumers
Brand architecture and naming
Key Concepts
Defining a brand (Kapferer 2012)
Innovation (Kapferer 2012)
Global & local branding
Brand tribes / communities
Critical reflections
Globalisation promoting employment
Corporate Social Responsibility (CSR)
Increase disparities in job quality
Destroys jobs creates more
Globalisation - Ethical Issues
Differing standards of consumer protection
Targeting lower-income consumers in developing countries
Ethical issues for marketing
Geographical segregation of business operations
Danielle Foster
Word Count
273
Minus Main Headings
