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B207 - Building Long Term Success (Change (Management (People (innovators,…
B207 - Building Long Term Success
Ideas
#
Time
Short
Medium
Long
Cycles
Product
Virtuous
Business
Politics
Context
institutions
Values
Power
Perspective
Societal
Organisational
Analysis
Disaggregating
influence
interact
Stakeholders
Power v Interest
Astuteness
Personal Skills
Interpersonal Skills
Reading people and situations
Building alignment and alliances
Strategic Direction
Value
Context
Exchange
Social
Organisation
Innovate
Create value
Stakeholder
Strategies
Generation
Conversion
Diffusion
Player
#
CSR v CSV
Employment Relations
Flexible Working
Paricipation
Change
Begin with one Unit
Core Team
Define a goal
Unit do the Work
Scale the initiative
Management
People
innovators
early adopters
early majority
late majority
Quality
Assurance
Control
Managed
Seven Tools
Risk
#
Hazard
Impact
Neglligible
Minor
Major
Severe
Likelihood
Rare
Unlikely
Likely
Almost Certain
Risk
Impact + Likelihood
Matrix
Internal Marketing
Customers
Unfair
Verbal Abusers
Blamers
Rule Breakers
Rule Makers
Opportunists
Returnaholics
Employees
#
Brand
Champion
Agnostics
Cynics
Saboteurs
Measuring Success
Marketing
Profit
Sales
Gross Margin
Awarness
Market Share
New Products
Relative Price
Customer Satisfaction
Availability
Shared Value
Creation
Rappaport (2006)
10 ways
Social + Competitive
#
Measuring
#
Merchant and Sandino
4 Options
Accounting
Historic v Deprival v Fair Value
Crisis
Marketing
Relationship
#
Long term
B2c or B2B
Management
External
4 Step framework
Griffin top ten
Internal
Brand Sabotage
Employee
Leadership
Management
Status
Outcomes
THINGS
Individuals
Motivation
Valued
PEOPLE